Article on Android Versus IOS Phone Although Android have been available marginally longer, Apple have historically had a bigger ‘bite’ out of the market share. However, the gap between the two rivals is inching closer – but what really sets Android and IOS apart? With Apple’s advertising campaign focussing on being unique and ‘thinking differently’, it is interesting that they have chosen to develop such a consistently non-customizable product. IOS only offer their wares in 34 available languages versus Android which monopolizes the field with over 100. Moreover, you can unlock the bootloader on the Android to access total control over your device whereas IOS refuses to hand over the reigns in their entirety. Whilst Apple refuse to relinquish full control of their devices they do offer more bang for your buck in terms of app availability (The Apple App Store currently offers in excess of 700,000 apps compared to Android’s 600,000), and the IOS software is preternaturally faster than that of the Android, which is really an integral feature when looking for a robust and reliable product. However, if you are looking for more variety of style, a more customisable product and a more economical purchase then Android may well be the droid you are looking for. Most users are more inclined to stick to what they know in terms of technology which has resulted in a lack of enthusiasm for consumers to cross the streams take a foray into the technological unknown as it can be a risky, time consuming and expensive gamble. But whether you are a hard ‘core’ Apple fan or you’re nuts and bolts about the Bot, it’s recommendable to take heed of what advancements are being made in both camps next time you are in the market for an upgrade as you may be missing out on a hidden gem.